NoitaminA

noitaminA (ノイタミナ) – Animation written backwards – is a Fuji Television programming block, devoted to anime, broadcast each Thursday night from 00:45 to 1:15. It was launched with the intention of expanding the target audience beyond the typical young male demographic.

The timeslot was expanded from half an hour to a full hour in 2010, and now airs Thursday nights from 00:45 to 1:45.

noitaminA aired its first non-anime series in 2010, with the premiere of the live-action adaptation of Moyashimon. On April 15, 2010, Fuji TV and FUNimation announced an agreement that allows FUNimation to simulcast series from the noitaminA block in North America within an hour of their airing in Japan.